Worried About the Economy? Invest In These Quality Stocks

3 days ago 3

Jordan Rosenfeld

Tue, January 20, 2026 astatine 8:11 AM CST 5 min read

When the system seems shaky, galore investors instinctively look for safer ground. Financial experts often constituent to “quality stocks” arsenic a mode to enactment invested without taking connected unnecessary hazard — but what defines quality?

A caller Fidelity station listed a fig of prime stocks worthy investing in. While 7 of them are an particularly bully spot to start, fiscal experts explained mostly what to look for successful a stock, and wherefore investing isn’t ever arsenic straightforward arsenic it sounds.

First, we’ll screen the picks and past we’ll get into what makes a prime banal and what you should consider. The pursuing are picks Fidelity recovered to beryllium prime options:

Costco Wholesale (COST): The wholesale retailer has large prices, coagulated lawsuit spot and debased marketplace volatility.
Verisk Analytics (VRSK): This risk-assessment bundle successful the security manufacture has precocious gross and debased volatility.
Amazon (AMZN): Amazon’s Prime and Prime Video subscription services positive its Amazon Web Services part support it a beardown rival successful the market.
Alphabet (GOOGL) and Meta (META): The tech giants down Google and Facebook/Instagram respectively, person agelong held their own. Both tech giants support their values by what Fidelity calls “self-sustaining, self-reinforcing flywheels.” This means they person large networks, wide scope and billions of customers often utilizing their services.
Netflix (NFLX) and Roblox (RBLX): The amusement streamer and the video crippled level are besides businesses that bash good due to the fact that of wide subscriber bases and ongoing usage.

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When markets get shaky, investors often perceive proposal to “stick with quality,” but that word tin mean precise antithetic things depending connected who you ask, and it’s not ever astir marque recognition.

“Quality is simply a vague metric but typically includes immoderate cardinal origin that isn’t defined arsenic worth oregon growth,” said Asher Rogovy, the main concern serviceman of Magnifina, an SEC registered concern advisor firm. He besides includes “many traits that can’t beryllium quantified” successful the explanation of quality. “For example, I look for a absorption squad with an adjacent temperament.”

Adem Selita, co-founder of The Debt Relief Company, suggested prime stocks mean “something that is comparatively coagulated successful its request and has consistency,” helium said. “That consistency tin beryllium accordant dividend and dividend growth, accordant EPS performance, accordant currency flow, etc.”