WWE legend says he knew Danhausen would be a ‘marketing machine’

Danhausen’s popularity successful WWE skyrocketed implicit the people of conscionable a fewer weeks.

He made his debut astatine the Elimination Chamber, stepping retired of the enigma container that near Raw wide manager Adam Pearce and SmackDown wide manager Nick Aldis befuddled for weeks. While his quality didn’t precisely resonate with fans astatine first, helium became uber fashionable arsenic helium "cursed" respective of his pro wrestling colleagues.

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Danhausen is introduced during WrestleMania 42 astatine Allegiant Stadium successful Las Vegas, Nev., connected April 19, 2026. (Ethan Miller/Getty Images)

WWE Hall of Famer Booker T said helium believed Danhausen would enactment nary substance what.

"When Danhausen came in, everybody crapped connected him," helium recalled successful an interrogation with Fox News Digital. "Everybody was like, ‘Man, what the heck is going on? This is not gonna work.’ Everybody but me. I’m virtually the number successful this full thing. I said, look guys, I don’t cognize what everybody is reasoning astir but erstwhile you instrumentality wrestlers and characters similar Danhausen retired of the wrestling business, you suffer show connected what the wrestling concern genuinely is.

Danhausen enters the ringing during Monday Night RAW astatine Golden 1 Center successful Sacramento, California, connected April 13, 2026. (Rich Freeda/WWE)

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"We request the George ‘The Animal’ Steeles of this business. We request those characters that’s going to travel retired and bring the levity down and conscionable marque you consciousness a definite mode and conscionable amusive for you. And I said this feline is going to beryllium a merchandizing, you know, a selling machine. And he’s proved to beryllium everything that I said helium was gonna be. So, for me, I emotion the Danhausen quality being a portion of WWE. I said, if I ne'er did the spina-rooni, what would my vocation person been? If The Rock ne'er did the People’s Elbow, wherever would person careers person gone without that? So, for me, I emotion having Danhausen arsenic a portion of WWE."

Danhausen has been featured connected Raw and SmackDown since his debut with the company, but his feud with The Miz turned up a notch arsenic helium ruined The Miz’s WrestleMania infinitesimal and defeated him successful a lucifer connected SmackDown.

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Danhausen has besides laid a "curse" upon the New York Mets and ESPN broadcaster Stephen A. Smith successful caller weeks.